On March the 29th, NieuwBestuur organizes the 3th National Reputation Congress. The theme of this edition is: Reputation as new economic value: “what gets measured gets done”. Reputation management becomes more and more important and is relevant for every director. On this congress, there’s going to be a dialogue between directors from many sectors (health, education, finance, etc.) about how they manage their reputation. The National Reputation Congress is the Dutch annual meeting for directors about strategic reputation management and new ways of ...

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While the trend towards the use of online tools and social media for marketing purposes is undeniable, since consumers are pushing for it, most organisations struggle with the use of online media in its internal communication. Often organizations have an intranet, but most times this intranet is static and leaves little room for interactivity and by that kills the power of it: fast and global reach of user-generated content.  As a consequence intranet users do not use their intranets except for ...

Previous years have shown that financial indicators give insufficient insight into the status quo and fitness of the organization. While many organizations do already use non-financial indicators to guide their company, these indicators often do not appear in annual reports.