One of the key improvement points in Meyn´s 2010 engagement survey was to communicate more and to give direction as to where the company was going. As a consequence Meyn’s top management decided to go on a Vision 2015 roadshow in 2011 with all 1000 employees worldwide. MeyerMonitor became partner to co-design & create this roadshow.
The results of our partnership were substantial: strategy awareness of Meyn management and key people – the top 150 - measured at the beginning and after the roadshow increased with 20% (from 6.4 to 7.7). One of the striking comments of a manager was “you can’t go anywhere without hearing about the vision because everybody talks about it all the time”.
The process evoked an enormous passion and energy among participants. In line with the assumption that strategically aware organizations show better bottom-line performances, Meyn outperformed her targets in 2011!
MeyerMonitor assisted Meyn in three major steps throughout 2011:
1. Condense strategic data and documents into a communicable and inspiring story for everyone - including the almost 50% blue collar workers – the Vision 2015 booklet
2. Co-create a process through which more than 90% of all Meyn people were personally involved in the Vision 2015 document; part of this process were 6 offsites with 150 managers and key people; various follow-up calls and online platforms – the Vision 2015 roadshow
3. Design and facilitate the dialogues during the roadshow interventions to ensure that the groups of 30 to 40 people would interact constructively and develop their personal strategy pitch
Meyn is the global number one poultry processing solution provider: www.meyn.com
Remco Dijcks
