Supported by MeyerMonitor, KPN has replaced the annual “live tour” of the Board of Directors by a “virtual tour”, aimed at involving employees more in the strategy of KPN and creating more connection between the Board, management and employees. By means of online dialogue sessions for all KPN staff, a structured and constructive dialogue was set and this has lead to a more supported strategy and knowledge and insight in the barriers for strategy execution. By doing this, KPN shows that she truly lives her own positioning of “smart operator” and “supporting the New Way of Working” internally as well.