KPN is the leading telecommunications and ICT service provider in The Netherlands. On a yearly bases KPN organizes a tour of townhall meetings: Board of Directors in connection with employees. The Board informs employees about KPN’s strategy and invests in improving the connection with employees.

In 2009 MeyerMonitor introduced a new unique way of the event: the virtual tour; an organizational wide 48-hours online strategy event. During this event, employees could discuss various strategic topics with their Board and colleagues. One boardmember would be constantly online. Of the 28,000 people invited from all over the world 9,300 qualitative comments were given; reactions to the online strategic dialogue platform were very positive.

To sustain the strategic dialogue MeyerMonitor kept facilitating online sessions around specific strategic topics to activate people engagement for two consecutive years. Examples of topics for these sessions: network quality, outsourcing, finance, MBO themes etc.