In 2010 we have assessed Dunlop´s level of ambition and organizational capabilities to help them realize their 2012 objectives. Dunlop’s business is that of professional protective boots, offering high quality boots for professional purposes. The organization´s goal is to double their turnover in the next 2 years and become the number one in the markets of their choice. Their production facilities are situated in Raalte (NL) and Lisbon (PT).

MeyerMonitor measured Dunlop´s top 50s view on 39 organizational capabilities, shedding insight in the company’s ability to successfully execute their strategy. Subsequently a shared workshop was held with Dunlop’s top 15, during which they put together a top 3 of attention points for organizational development - including 10 basic principles for desired employee behavior. From there on all managers have been tasked to translate said points of attention to their own organization, ensuring a local fit.