As a knowledge organization in the medical industry, Actelion is dependent on the speed with which knowledge is shared and applied within the organization. Continuous online dialogue is an effective lever to share and co-create knowledge with speed and efficiency. The offsite served as the launch of the strategic dialogue between all employees of Actelion in the Netherlands. Directly after the offsite, Actelion opened an internal twitter-feed, which is currently used by every employee, to continuously share knowledge around client initiatives and medical developments. Besides that, in the week after the offsite, Actelion directly started to implement the takeaways from the workshop. Actelion is currently designing the process for its strategic dialogue in 2012.

At the end of 2011, strategy awareness will be measured again. Of course we will share those results to assess the impact of the offsite on people´s strategy awareness.